Meet Our Team

A network built by EV drivers for EV drivers.

Firas Al Fadhili

Chairman of Alfa Group

Firas is the Chairman of Group Alfa. His determination to have a positive contribution to the environment led him to create Alfa Power – one of the leading and fastest growing electric. Firas is an electrical car enthusiast and been an electric car driver for a number of years.

Firas has a very diverse business background and has worked for large organisations such as Deloitte and Ericsson where he started as a Tax Director for the Middle East and became Vice President for the Middle East region.

He has worked with clients such as ExxonMobil, Dubai Holding and Dubai World. Firas has a BA (Hons) in both Strategic Information and Knowledge Management, and in Accounting & Finance. He is also an Associate Chartered Accountant (ICAEW).

Alex Hinchcliffe

Managing Director

Alex has a diverse background in many different sectors such as recruitment and personal training, along with 15 years of experience in the commercial sector.

His drive to succeed has led him to gain high achievements throughout his career.

Alex has an excellent ability to think creatively to deliver innovative project solutions and to motivate others in the team.

Alex possesses a BA (Hons) in Public Relations, along with other qualifications such as Certified Master Trainer.

Alex is an electric car driver and is on a mission to create an accessible network of electric vehicle charging points.

Amongst his diverse client portfolio there was a small number of local celebrities from shows like Home and Away and Bondi Rescue, and he also trained Debra Lee Furness who is perhaps better known on these shores as Mrs Hugh Jackman.

Alex decided to swap saving the human race one person at a time in the fitness sector with the grander aim of saving the whole planet through Alfa Power.

Paul Kane

Senior Advisor

Paul brings all-around experience and knowledge to Alfa Power. He offers good communication skills and end to end service delivery expertise, with a particular ability of problem solving.

Paul has been in the construction industry all his working life laterally serving 24 years as a Building Surveyor for a Housing Association. Paul has also served 22 years as Local Councillor for Kirklees Council where he is Chair of the Planning panel.

One of Paul’s interests on the Council include environmental and health improvements and working with voluntary and charitable organisations; working directly with the hard to reach communities.

Hearl Lenton

Senior Advisor

Hearl brings 47 years of experience from working in the property sector.

He has previously worked as a chartered surveyor where he is a partner in a private practice of surveyors dealing with all aspects of property matters such as commercial, residential and the management of properties.

Naeem Hashmi

Senior Advisor

Naeem is a solicitor in private practice and a partner at a local law firm. He specialises in commercial and corporate law and has worked with the Alfa Group for over 5 years.

Naeem studied law at the University of Warwick before qualifying as a solicitor at an international law firm. He spent the early part of his career specialising in Banking and Corporate law at leading international law firms Addleshaw Goddard and Womble Bond Dickenson (Dickinson Dee at the time).

Naeem has a very pragmatic approach to business and advises the Alfa Group on both legal and commercial arrangements.

Zuber Patel

Business Development Director

An accomplished and forward-thinking Business Development Director with broad commercial awareness. He graduated in BA Financial Studies and pursued a career in retail management for 10 years with a leading blue chip high street company.

Zuber was headhunted for the role of Corporate Relationship Manager for a top bank in the UK and developed a professional relationships portfolio of 130 clients.

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Find Us

Alfa Power

Quarry Court



LS27 0BY

0113 335 1765

Alfa E-Charge Ltd | Quarry Court, Leeds, LS27 0BY | Reg No. 11119473